Systems and methods for behavioral segmentation of users in a social data network
US9367603B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 4, 2014 |
| Grant date | Jun 14, 2016 |
| Priority date | — |
| Expiry date | Nov 4, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L12/1813
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
There is provided methods and systems for analyzing data from a plurality of users within a social networking platform, comprising: receiving a query for a topic associated with the social networking platform; determining a set of users having at least one social networking behavior on the social networking platform related to the topic; selecting, for each user from the set of users, a pre-defined number of posts and associating each of the pre-defined number of posts with the respective user; segmenting the selected posts for each user to determine a likelihood of each of the selected posts among the set of users; and, clustering the selected posts for each user to define a plurality of clusters and determining a mapping from each user to at least one of the plurality of clusters, each cluster comprising representative topics indicating frequently used topics within the cluster for the pre-defined number of posts between the set of users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.