Presenting content packages based on audience retargeting

US9367847B2 · kind B2 · utility

Assignee

• Apple Inc. · US

Inventors

• Eswar Priyadarshan · Worcester, US
• Kenley Sun · Cupertino, US
• Dan Marius Grigorovici · Pleasanton, US
• Ravikiran Chittari · Acton, US
• Jayasurya Vadrevu · Saratoga, US
• Prasenjit Mukherjee · Savanuru, IN

Key dates

• Filing date: May 28, 2010
• Grant date: Jun 14, 2016
• Expiry date: Aug 24, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action.