Analytics data validation
US9369474B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 27, 2014 |
| Grant date | Jun 14, 2016 |
| Priority date | — |
| Expiry date | May 31, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/025
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Analytics data validation techniques are described. In one or more implementations, an analytics service collects analytics data from a client device that describes web content and consumption of the web content by the client device. The collected analytics data includes encrypted analytics data that is not accessible by the client device and dynamic analytics data that describes the consumption of the web content by the client device. The encrypted analytics data is decrypted and a determination is made as to whether the collected analytics data is valid using the decrypted analytics data based on whether the decrypted analytics data includes expected parameters or that the dynamic analytics data is consistent with the decrypted analytics data. Responsive to a determination that the collected analytics data is valid, use of the collected analytics data is permitted are part of a web content analysis.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.