Wearable advertising ratings methods and systems
US9373123B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 1, 2010 |
| Grant date | Jun 21, 2016 |
| Priority date | — |
| Expiry date | Mar 1, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0245
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A wearable advertising ratings method and system is disclosed. The location of a advertising media can be identified and a human eye can be located and tracked when the user of the ratings system, such as a pedestrian, is wearing eye polarity-sensing earphones. The earphones collect data when a user views media, as well as process and transmit such data through the user's communications device. Changes in the eye's polarity, perception, and reaction to viewing media are correlated to human brain reactions to acquire ratings for viewed media. The system allows for an advertiser to acquire and evaluate audience feedback and ratings related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.), as well as provide incentives for rating such media through use of an applications store.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.