Patent · US Active

Previewing email templates in marketing campaigns

US9378194B2 · kind B2 · utility

0Cited by

7References

18Claims

0Family size

Assignee

SAP SE · DE

Inventors

Joerg Steinmann · Völklingen, DE
Dirk Wagner · Schiffweiler, DE
Christoph Birkenhauer · Wiesloch, DE

Key dates

Filing date	Oct 29, 2013
Grant date	Jun 28, 2016
Priority date	—
Expiry date	Dec 6, 2034

Classification

Technology area (CPC G)Physics
CPC primaryG06Q30/02
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Various embodiments of systems and methods for customizing a preview content of an email template assigned to a marketing campaign are described herein. The method involves receiving a request to preview an email template. In response, a content of the email template including placeholders is invoked and the HyperText markup language (HTML) elements for the placeholders is identified. Further, descriptive names for the identified HTML elements are derived according to a correspondence language of the user. In an aspect, the correspondence language of the user is determined based on the user's language selection at the time of login. The identified HTML elements in the email template are replaced with the selected descriptive names and the preview content is rendered on an output interface.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.