Automated multivariate testing technique for optimized customer outcome
US9378505B2 · kind B2 · utility
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28Claims
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Key dates
| Filing date | Jul 25, 2011 |
| Grant date | Jun 28, 2016 |
| Priority date | — |
| Expiry date | Apr 23, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M15/46
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Novel tools and techniques to optimize, from a merchant's perspective, the outcomes of interactions between the merchant and its customers (whether existing, new, or potential customers). In an aspect, certain embodiments allow for multiple variations of options (multivariate or A/B testing) and outcomes which can be statistically applied and then measured and analyzed for best economic impact or preferred outcome.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.