Secondary content insertion apparatus and methods
US9386327B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 24, 2006 |
| Grant date | Jul 5, 2016 |
| Priority date | — |
| Expiry date | Sep 2, 2027 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2463/101
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Apparatus and associated methods that allow a user (e.g., cable or satellite network subscriber) to access content, such as a video program, from a location outside the subscriber's network, with dynamic or adaptive insertion of secondary content (e.g., advertisements or promotions) that are more relevant for that context. In one embodiment, a personal content server streams the content to the subscriber over a network connection from the local e.g., (subscription) network to a remote network upon authorization by a content manager process; secondary content is evaluated and selectively inserted or replaced depending on factors such as the user's remote location, the configuration of their platform, the date and time of their access request, and/or the subject matter of the primary content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.