Television audience measurement method and apparatus
US9402111B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 17, 2014 |
| Grant date | Jul 26, 2016 |
| Priority date | — |
| Expiry date | Sep 17, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Television transmissions are received at multiple locations across a large area. Advertisements are identified, harvested and tagged from within in the television transmissions. The advertisements are made into smaller representations (“fingerprinted”) and are assigned identifiers and media plans are determined for the advertisements. Smart TVs use the advertisement representations to identify advertisements in television content received by the smart TVs. The smart TVs report the advertisement identifiers and identifiers of shows in the television content received by the smart TVs. The television content and advertisements as rendered by the smart TVs are categorized as live, timeshifted, on-demand, over-the-top, and the like. The advertisements are categorized as occurring in national or regional ad slots. The data from the smart TVs is used to determine ad impressions, gross rating points, and target rating points.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.