User behavior models based on source domain
US9405746B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 28, 2012 |
| Grant date | Aug 2, 2016 |
| Priority date | — |
| Expiry date | Jan 16, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method for tailoring content in a web page is provided. There is a relationship between the source domain a user comes from and the behavior pattern of a user on a website. To predict the behavior patterns of a particular user coming from a particular source domain, first a large dataset is compiled from user logs. Second, session analysis is performed on the dataset to identify sessions, session characteristics, page view categories, and source categories. Third, sessions are clustered and analyzed to determine how the behavior changes according to a source category. Fourth, a mapping between source categories and behavior patterns is generated. When a user requests a page view from a source domain, if the source domain is mapped to a source category, then a tailored version of the page view is presented to the user based on the mapping between source categories and behavior patterns.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.