Systems and methods for tracking calls responsive to advertisements using back channel messaging and data channel communications
US9407767B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 31, 2014 |
| Grant date | Aug 2, 2016 |
| Priority date | — |
| Expiry date | Jul 31, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M3/5235
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
Systems, methods, apparatus, and computer-readable media are provided to track call information pertinent to calls responsive to advertisements. A message may be received via a data network from a communication device running an application. The application may be associated with a communication reference. Responsive to selection of a user-selectable option that may correspond to an advertisement presented via the communication device, the message may be sent, via the data network, to a call information handling system. The message may indicate call information. Unique identification of the communication device and/or a user may be determined. The call information may be stored in a tracking information repository in association with the unique identification.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.