User-targeted ad insertion in streaming media
US9407940B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 20, 2008 |
| Grant date | Aug 2, 2016 |
| Priority date | — |
| Expiry date | May 17, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6405
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and apparatus for splicing a generic ad into a streaming media broadcast are provided when a user ad is not available. A splicer operates to receive streaming media on a primary channel, receive the user ad from a user ad server on a first channel, receive the generic ad from a generic ad server via a multicast address on a second channel, splice the user ad on the first channel into a streamed programming, splice the generic ad on the second channel into the streamed programming, and transmit the streamed programming into which ads have been spliced to a resulting channel. The generic ad server operates to transmit the generic ad to the multicast address. The user ad server operates to transmit the user ad over the first channel. The resulting channel operates to output the streamed programming.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.