Personalized deeplinks for search results
US9411895B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 30, 2015 |
| Grant date | Aug 9, 2016 |
| Priority date | — |
| Expiry date | Nov 30, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/248
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Search results are provided with personalized deeplinks for an end user. User behavior information is gathered regarding web pages visited by the end user. When the end user submits a search query, the website category of a search result is identified and user behavior information regarding web pages visited at other websites within the website category is identified. At least one deeplink is selected for the search result based on that user behavior information. In some instances, user behavior information may be tracked for a group of end users. The user behavior information for the group of end users may be used in conjunction with the user behavior information for the end user to facilitate deeplink selections for search results returned in response to search queries from the end user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.