Pricing in social advertising
US9413557B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 18, 2010 |
| Grant date | Aug 9, 2016 |
| Priority date | — |
| Expiry date | Dec 4, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/214
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Online recommendations are tracked through a forwarding service. The forwarding service can provide such statistics to an ad service, which can provide incentives to the recommending user and a consuming user. Example incentives may include an accumulation of points by the recommending user, a discount to the consuming user if a purchase is made in response to the recommendation, etc. To determine how much of an incentive each participant in the recommendation flow receives, a graph is created to model the recommendation flow and incentives are allocated using a cooperative game description based on this graph that associates each participant with a power index that represents that participants share of the incentive.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.