Targeted content delivery
US9413794B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 8, 2013 |
| Grant date | Aug 9, 2016 |
| Priority date | — |
| Expiry date | Jun 19, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/55
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Data associated with user identities within an electronic social networking platform is extracted from the electronic social networking platform. A request is received to filter the user identities based on a specified value for a characteristic. Based on data associated with the user identities that was extracted from the electronic social networking platform, a subset of the user identities is identified who have the specified value for the characteristic. An indication of content to be delivered to the identified subset of user identities is received. As a consequence, the content is delivered to at least some of the user identities within the identified subset of user identities.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.