Methods, apparatus and articles of manufacture to estimate local market audiences of media content
US9420320B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 1, 2011 |
| Grant date | Aug 16, 2016 |
| Priority date | — |
| Expiry date | Jan 7, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/51
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Example methods, apparatus and articles of manufacture to estimate local market audiences of media content are disclosed herein. An example method disclosed herein includes weighting audience measurement data associated with a first geographic area based on population data associated with a second geographic area different from the first geographic area to form weighted data, determining a factor based on the audience measurement data and tuning data associated with the second geographic area, and processing the weighted data based on the factor to determine an audience exposure metric estimating exposure to media content in the second geographic area.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.