Identifying target customers to stem the flow of negative campaign
US9426170B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 17, 2013 |
| Grant date | Aug 23, 2016 |
| Priority date | — |
| Expiry date | Apr 16, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for stemming flow of information from a negative campaign are described. A status for each node of a set of preselected nodes in a social network graph is identified. The status indicates whether a node has been infected with information from a negative campaign. A source and a flow of the negative campaign are identified based on the status of the nodes from the set of preselected nodes and a topology of the social network graph. A susceptibility score is computed for one or more nodes of the social network. The susceptibility score is computed using a measure of vulnerability of nodes that have not received the information based on the flow of the negative campaign, and a measure of reachability of nodes from the source. Nodes susceptible to adopting and spreading the information from the negative campaign are identified based on the susceptibility score.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.