Determining an invitational content item type based on predicted user attention
US9426242B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 29, 2013 |
| Grant date | Aug 23, 2016 |
| Priority date | — |
| Expiry date | Nov 21, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W48/04
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A media channel can include a mix of media items and invitational content items. At some point during the playback of the media channel an invitational content item can be presented. In some cases, the invitational content items eligible for presentation can be of differing types, such as video and audio. In can be advantageous to restrict presentation of video invitational content items to times when a user is likely to view the screen of the client device during playback of the invitational content item. To accomplish this one or more heuristics or rules can be applied to client device data to predict a user attention level. The user attention level can then be correlated to an invitational content item type, which can then be used to select an invitational content item for playback.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.