Patent · US Active

Providing directed advertising based on user preferences

US9426537B2 · kind B2 · utility

0Cited by

8References

20Claims

0Family size

Assignee

HULU, LLC · US

Inventors

Richard W. Tom · Los Angeles, US
Eric I. Feng · Menlo Park, US
Hua Zheng · Boise, US
Jean-Paul Colaco · Manhattan Beach, US
Adam W. Miller · London, GB

Key dates

Filing date	Oct 28, 2013
Grant date	Aug 23, 2016
Priority date	—
Expiry date	Oct 28, 2033

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/4755
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

A method determines user preference information for a user for a number of advertisements in a set of advertising blocks and a temporal distribution of the advertising blocks. When each advertising block in the set of advertising blocks occurs according to the temporal distribution during sending of a video program, the method determines a number of advertisements in the advertising block based on the user preference information, determines advertisements for the advertising block equal to the number of advertisements, and sends the determined advertisements during the advertising block.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.