Method and apparatus for presenting advertising in content having an emotional context
US9426538B2 · kind B2 · utility
9Cited by
18References
20Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Nov 20, 2013 |
| Grant date | Aug 23, 2016 |
| Priority date | — |
| Expiry date | Jan 11, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4668
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Aspects of the subject disclosure may include, for example, receiving a media program on a first media channel, detecting a first segment in the media program, where the first segment comprises media content combined with an embedded advertisement, determining a first emotional context from a first analysis of the media content, determining a second emotional context from a second analysis of the embedded advertisement, and detecting an inconsistency between the first emotional context and the second emotional context. Other embodiments are disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.