Content selection based on image content
US9436737B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 25, 2016 |
| Grant date | Sep 6, 2016 |
| Priority date | — |
| Expiry date | Feb 25, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9566
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, include computer programs encoded on a computer-readable storage medium, for determining keywords for an image that supports an overlay content item. A method includes identifying, using one or more processors, an image that is to support an overlay content item, the image being presented on a web site and including a portion that is designated as being enabled to receive and display the overlay content item; evaluating pixel data associated with the image including determining one or more labels that are associated with content included within the image; and determining one or more keywords for the image based at least in part on the one or more labels.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.