Selecting content based on entities present in search results
US9436946B2 · kind B2 · utility
2Cited by
7References
9Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 31, 2013 |
| Grant date | Sep 6, 2016 |
| Priority date | — |
| Expiry date | Feb 22, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0256
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content to a user. A method includes: receiving a query; receiving query results based on the query; determining for each of a predetermined number of top results entities associated therewith; using the determined entities to either augment or filter the query producing an enhanced query; and using the enhanced query to identify one or more sponsored content items for presentation to a user along with the query results.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.