Methods and apparatus for targeting communications using social network metrics
US9442988B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 1, 2014 |
| Grant date | Sep 13, 2016 |
| Priority date | — |
| Expiry date | Jan 2, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L65/403
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method for a computer system includes receiving a first user communication, determining a first group of users, determining a target number of users, determining whether the first group of users includes the target number of users, and if not, providing the communication to the first group of users, determining a hierarchal mapping of groups of users in response to user memberships, determining a second group of users from the hierarchal mapping, determining a plurality of social network relationship factors for the second group of users with respect to the first user, and providing the communication to at least a subset of users in the second group of users in response to the first plurality of social network relationship factors.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.