Recommendations based on branding
US9443209B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 17, 2010 |
| Grant date | Sep 13, 2016 |
| Priority date | — |
| Expiry date | Nov 18, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/35
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and a system for providing recommendations based on branding are disclosed. For example, a brand preference corresponding to a first brand and a first category may be identified based on user activity. A recommendation is provided to the user based on the brand preference. The recommendation may be provided based on a predetermined brand relationship comprising the first brand associated with the first category, a second brand associated with a second category, and a recommendation score between the first and second categories and brands. The recommendation may provided by accessing a relationships database to determine at least one brand relationship of the brand relationships corresponding to the brand preference.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.