Method for updating advertisement content using DRM
US9443242B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 5, 2011 |
| Grant date | Sep 13, 2016 |
| Priority date | — |
| Expiry date | Aug 20, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2463/101
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention relates to a content update method, comprising the steps of: receiving, by a terminal, a specific-formatted data from a server, the specific-formatted data including a container and a variable information box, wherein the container includes a header, the variable information box includes a new advertisement content, the header includes a field which contains information on first advertisement content, and the field indicates that the new advertisement content is used for updating the first advertisement content; checking whether the terminal includes information matched with the information on the first advertisement content, wherein the first advertisement content is included in the specific-formatted data together with a non-advertisement content; and if a matching information is found as a result of the check, replacing the first advertisement content within the specific formatted data with the new advertisement content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.