Wrap package of cards supporting transactional advertising

US9448972B2 · kind B2 · utility

Assignee

• Wrap Media, LLC · US

Inventors

• Eric H. GREENBERG · Ross, US
• John M. GARRIS · San Francisco, US
• Ian McFarland · San Francisco, US
• Jon Stevens · San Francisco, US
• Francis C. Li · San Francisco, US
• Dana A. LEVINE · San Francisco, US
• Mark E. ROLSTON · Austin, US
• Jared L. Ficklin · Austin, US
• Sylvio Herve Drouin · San Francisco, US

Key dates

• Filing date: Nov 18, 2015
• Grant date: Sep 20, 2016
• Expiry date: Nov 18, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G06F40/186
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

Creating and delivering advertisements within wrapped packages of cards, which selectively include (i) media content, including advertisement(s) for item(s) available for purchase, (ii) application functionality and/or (iii) e-commerce related transactional services. By defining the sequence order in which the cards are navigated when consumed, wraps may deliver advertisements in the context of a “story” or “narrative”, which unfolds as the cards are sequentially browsed, similar to the turning of the pages of a book or magazine. Ads thus become more compelling. In addition, with built-in transactional functionality, advertised Item(s) can be immediately purchased without having to exit the wrap.