Directed content presentation
US9451308B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 23, 2012 |
| Grant date | Sep 20, 2016 |
| Priority date | — |
| Expiry date | Jul 23, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for content presentation. One of the methods includes determining current programming being presented to a user from a first device, wherein the determining includes receiving information from the first device associated with the current programming being presented; determining one or more sponsored content items to provide to a second device, wherein the one or more sponsored content items are identified as associated with the current programming including determining that one or more presentation criteria as specified by a respective sponsored content provider have been satisfied; and providing the one or more sponsored content items to the second device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.