Method and system for determining identity/presence of a mobile device user for control and interaction in content distribution
US9456025B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 17, 2010 |
| Grant date | Sep 27, 2016 |
| Priority date | — |
| Expiry date | Sep 2, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/1001
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method and system for using a media access control (MAC) address of a mobile device for communication in a content distribution environment includes detecting the MAC address of a mobile device when in or within a predetermined range of the content distribution environment. Once the MAC address has been detected, registered user information of the mobile device is obtained via one or more databases and personalized media content is then delivered to one or more display devices in close proximity to the mobile device within the content distribution environment. In alternative embodiments, a user's presence within the content distribution environment is automatic and transparent to the mobile device user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.