Multi-campaign content allocation

US9460449B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Adam I. Juda · New York, US
• Alexandra Baugher · San Francisco, US
• Michael Meyer · Eschborn, DE
• Pavan Desikan · Palo Alto, US
• Ilia Mirkin · New York, US
• Julie A. Black · Mountain View, US

Key dates

• Filing date: May 16, 2013
• Grant date: Oct 4, 2016
• Expiry date: Jul 7, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0243
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.