Quality scoring system for advertisements and content in an online system
US9460451B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 1, 2013 |
| Grant date | Oct 4, 2016 |
| Priority date | — |
| Expiry date | Apr 30, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. A quality scoring system determines an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user and identifies post-interaction satisfaction with a prior content item. The quality scoring system determines a quality score based on the affinity score and the post-interaction satisfaction. The quality score is used for ordering items in the stream. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.