System and method for determining a pupillary response to a multimedia data element
US9466068B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 13, 2015 |
| Grant date | Oct 11, 2016 |
| Priority date | — |
| Expiry date | Feb 13, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for determining a pupillary response to a multimedia data element viewed through a user computing device. The method comprises receiving a first image of a viewer's pupil captured prior to display of the MMDE over the user computing device; receiving a second image of a viewer's pupil captured after the display of the MMDE over the user computing device; determining, using the first image and the second image, if the viewer's pupil has been dilated; querying a deep-content-classification system to find a match between at least one concept structure and the at least second image of the user's pupil; upon identification of at least one matching concept, receiving a first set of metadata related to the at least one matching concept structure; determining the viewer's attention to the displayed MMDE respective of the first set of metadata; associating the at least one MMDE with the determined user attention.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.