Method and system for determining and triggering targeted marketing content
US9473904B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 24, 2012 |
| Grant date | Oct 18, 2016 |
| Priority date | — |
| Expiry date | Feb 17, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/21
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A mobile device in, or at, a vehicle sends a vehicle status message to a remote host upon occurrence of a trigger event, such as turning off the vehicle's engine. The remote host processes the vehicle status message and determines whether it can access, or find, content that is associated with location information contained in the vehicle status message. If so, the remote host forwards the content in a content message to a user device, which may or may not be the device that transmitted the vehicle status message. The remote host typically associates the user device with the vehicle, or mobile device therein, from which the vehicle status message emanated. Thus, the user device receives content corresponding to the location of the vehicle when the trigger event occurred. The content may include advertising, product promotion, tourist information, weather, traffic, or other information relevant to the trigger event occurrence location.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.