Automatic feed creation for non-feed enabled information objects

US9477969B2 · kind B2 · utility

Assignee

• YAHOO HOLDINGS, INC. · US

Inventors

• Marco Boerries · Los Altos Hills, US
• Edward Stanley Ott, IV · Palo Alto, US
• Keith David Saft · San Francisco, US
• Marc E. Davis · San Francisco, US
• Amit Kumar · San Ramon, US
• Erik Nis Jessen · Belmont, US
• Jonathan Merrel Chum · San Francisco, US
• George Grinsted · Stockholm, SE
• Lee John Parry · London, GB
• Adam Taggart · Menlo Park, US

Key dates

• Filing date: Mar 2, 2012
• Grant date: Oct 25, 2016
• Expiry date: Jun 12, 2034

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0251
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Information regarding a mobile user's context including but not limited to current mobile activity, social relations and associations history, and past mobile, search and browsing history is identified and converted to metadata. Metadata is also applied to content sources delivering content to a search engine or personalized content engine. The metadata is used in part to determine the relative display of content objects delivered to the mobile user as search results or a personalized aggregated information resource, e.g., home page. The user may select information, from one or more entities or search results or as presented to the user in other contexts, to be automatically delivered to the user's home page as a content feed including multiple content objects or content feeds associated with an entity. Information regarding mobile user activity is compiled and used to permit publishers and advertisers to identify target candidates to receive advertisements or marketing materials.