Providing content using integrated objects
US9483780B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 27, 2014 |
| Grant date | Nov 1, 2016 |
| Priority date | — |
| Expiry date | Jun 26, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A real-time bidding system receives a notification of an available impression from an impression notification object integrated with an application executing on a client device. The real-time bidding system auctions the available impression to multiple different bidders and receives a bid response from each of the multiple different bidders. The real-time bidding system identifies a winning bid response, identifies a content requestor object indicated by the winning bid response, and generates instructions for the client device. The instructions cause the client device to use the content requestor object indicated by the winning bid response to request a third-party content item. The real-time bidding system provides the generated instructions to the client device in response to the notification of the available impression.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.