Customizable beacons to activate content on a user device
US9485603B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 13, 2014 |
| Grant date | Nov 1, 2016 |
| Priority date | — |
| Expiry date | Nov 22, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/80
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Embodiments described herein use customized beacons embedded in Bluetooth low-energy advertisements to transmit information between a user device and a beacon module. In one embodiment, the beacon module transmits the advertisement to the user device. The user device then parses the data contained within the advertisement to identify a customized beacon. Based on the information contained in the beacon, the application may provide an audio and/or visual presentation to the user. For example, the beacon may inform the user device that it is within close proximity to a particular geographic location (e.g., a point of interest). In response, the beacon application may present a visual presentation about the geographic location using a display screen within the user device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.