Personalized content insertion into media assets at the network edge
US9497496B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 7, 2012 |
| Grant date | Nov 15, 2016 |
| Priority date | — |
| Expiry date | Nov 30, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Techniques for inserting advertising content and other personalized information into media assets are described. The techniques involve inserting personalized ads and other content into media assets as a server at the content delivery network (CDN) point-of-presence (POP) is performing the individualized encoding of the file on-the-fly. The ads and other content can be personalized based on the user's purchasing habits, user's location (geographic, GPS, IP location, etc.), the content in the media file and the like. In addition, the ads can be inserted into specific parts of the video (i.e. key frames, key slices, etc.) because the CDN node is actually transcoding the content and thus can insert the ads into the content in its own native format. For example, ads can appear as part of the video itself, different language subtitles can be integrated into the video based on the location of the user, and the like.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.