Content placement criteria expansion
US9501572B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 29, 2012 |
| Grant date | Nov 22, 2016 |
| Priority date | — |
| Expiry date | Oct 26, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9038
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods of providing information via a computer network are provided. A data processing system can identify a cluster that includes a plurality of online content items having a semantic or user similarity. The data processing system determines a plurality of cluster placement criteria of the cluster, and receives content configured for display with a web page. The content can be associated with the cluster based on the semantic or user similarity. A cluster placement criterion of the plurality of cluster placement criteria can be selected based on a quality metric of the selected cluster placement criterion, and the selected cluster placement criterion can be provided as a supplemental criterion used to select the content for display with the web page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.