Offline location-based consumer metrics using online signals
US9508082B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 3, 2012 |
| Grant date | Nov 29, 2016 |
| Priority date | — |
| Expiry date | Jul 16, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A business monitoring system is described herein that brings together the previously separate worlds of social media and offline secret shopper and similar programs. With the business monitoring system, owners of brands are able to monitor the local voice of the customer to detect local and regional trends in sentiment and activity, build benchmarks and goals for local storefronts, evaluate in-store operations and customer service trends, and measure the local impact of marketing and advertising initiatives. The system collects and analyzes signals from online sources, producing reports, analytics, benchmarks, and alerts regarding offline activity at the local/store-front level. The system normalizes the signals from various sources, analyzes the signals at the individual location level, aggregates the data across various dimensions, builds benchmarks for comparison, and fires triggers notifying appropriate people upon detecting a meaningful variance. Thus, the system provides a rich and timely set of information to business decision makers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.