Identifying similar display items for potential placement of content items therein
US9508087B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 12, 2013 |
| Grant date | Nov 29, 2016 |
| Priority date | — |
| Expiry date | Sep 9, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F3/0482
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Apparatus and method for identifying similar publisher display items for potential placement of content items therein. In accordance with some embodiments, a population of publisher display items is provided each adapted to be respectively displayed on a graphical user interface (GUI) of a network accessible device. The display items are sorted into sets of similar display items responsive to user interactions with said display items so that, for each display item in the population, a number of similar display items is associated therewith. A content item is received for potential display in conjunction with the display of a first selected display item in the population of display items. The content item is thereafter displayed in one of the other display items of the set of similar display items associated with the first selected display item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.