End user participation in mobile advertisement
US9508090B1 · kind B1 · utility
4Cited by
52References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 24, 2014 |
| Grant date | Nov 29, 2016 |
| Priority date | — |
| Expiry date | Sep 24, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0276
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Embodiments of the disclosure are directed to methods and systems for customizing advertising content for use on a mobile communication device. A user may be allowed to customize the advertisement content that is presented on their device. This may be accomplished by monitoring the advertisement activity on the mobile device and then allowing the user to customize advertisements from that monitored activity. The functionality may be provided by a customization application executed by the device, individual communication applications executed by the device, and/or an ad gateway in communication with the device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.