Remarketing content to a user associated with multiple devices
US9514446B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 10, 2012 |
| Grant date | Dec 6, 2016 |
| Priority date | — |
| Expiry date | Dec 18, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2209/42
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for selecting content. The method comprises anonymously linking plural identifiers, each associated with a user and specific requesting source. Anonymously linking includes linking at least two different identifiers associated with two different requesting sources used to access content, and linking the two different identifiers using an identifier not including any personally identifiable information. The method further comprises identifying a user list associated with a topic and including plurality of entries, each entry satisfying the topic and having an identifier associated with a requesting source and further including information about a type of requesting source. The method further comprises linking an entry in the user list to other identifiers using the anonymous linking, and selecting content for delivery to a user device associated with an entry in the user list based on the linking.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.