Selection and/or modification of an ad based on an emotional state of a user
US9514481B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 20, 2010 |
| Grant date | Dec 6, 2016 |
| Priority date | — |
| Expiry date | Apr 3, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0255
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Techniques are described herein for, among other things, selecting and/or modifying an ad based on an emotional state of a user. The user's emotional state is determined based on the user's online activity. Advertisement(s) are selected and/or modified for provision to the user based on the user's emotional state. An advertisement may be modified in any of a variety of ways. For example, a color that is included in an advertisement may be replaced with a different color. In another example, a color filter may be applied to the advertisement. In yet another example, visual attribute(s) of the advertisement may be modified. Examples of a visual attribute include, but are not limited to, hue, brightness, contrast, and saturation.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.