Method and system for evaluating a user response to a presence based action
US9516472B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 10, 2014 |
| Grant date | Dec 6, 2016 |
| Priority date | — |
| Expiry date | Feb 10, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/027
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
An approach and system for determining a level of effectiveness of a device action performed in response to the presence of a user is described. The system identifies a user associated with a presence signal transmitted by a transmitting object in use by the user during an event. The system also initiates a rendering of content associated with the user, an event host, one or more items associated with the event host, or a combination thereof at a sensing device that detects the presence signal. Still further, the system determines a response of the user to the content based on movement information, location information, transaction information, or a combination thereof associated with the transmitting object, the user, or a combination thereof during the event.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.