Inferring social affinity based on interactions with search results
US9519683B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 6, 2012 |
| Grant date | Dec 13, 2016 |
| Priority date | — |
| Expiry date | Oct 15, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques for inferring social affinity may include the following operations: obtaining information derived from online activity of a first party, where the online activity includes searches initiated by the first party, and where the information specifies interaction of the first party with content accessed through the online activity; determining, based on the information, that an amount of the interaction of the first party with the content exceeds a threshold; following the determining, identifying a second party who provided the content; adjusting, in a social graph for the first party, an affinity of the second party to the first party based on the amount of the interaction with the content; and using the affinity to promote search results output to the first party that contain content that is provided by the second party.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.