Content customization with security for client preferences
US9519717B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 2, 2011 |
| Grant date | Dec 13, 2016 |
| Priority date | — |
| Expiry date | Jul 28, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/958
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques for content customization with security for client preferences are described herein. The techniques describe the customization of content provided by websites according to preferences, such as the interests, “likes” and demographic and/or geographic information of users. Additional techniques describe aspects of keeping the users' preferences secure from the website, so that the users' privacy and anonymity are protected. In one implementation, a “trusted entity” is trusted by users to obtain and store the preferences. Content may be obtained by the trusted entity from a content provider, such as a website. The content may be changed according to the preferences. The content is then provided to the users. In view of the changes made by the trusted entity, the user enjoys a customized version of the content. Additional techniques describe limits to customization, based on permissible customizations and frameworks generated by the content providers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.