System and method for concurrently conducting cause-and-effect experiments on content effectiveness and adjusting content distribution to optimize business objectives
US9519916B2 · kind B2 · utility
5Cited by
25References
19Claims
0Family size
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Key dates
| Filing date | May 2, 2013 |
| Grant date | Dec 13, 2016 |
| Priority date | — |
| Expiry date | Sep 1, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention is directed to systems, articles, and computer-implemented methods for assessing effectiveness of communication content and optimizing content distribution to enhance business objectives. Embodiments of the present invention are directed to computer-implemented methods for a computer-implemented method, comprising conducting an experiment using experimental content to determine effectiveness of communication content and executing, while conducting the experiment, a machine learning routine (MLR) using MLR content to enhance an effectiveness metric.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.