Context-based advertising
US9519917B2 · kind B2 · utility
1Cited by
23References
9Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Dec 1, 2014 |
| Grant date | Dec 13, 2016 |
| Priority date | — |
| Expiry date | Jul 19, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F40/263
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and a system for context-based real-time advertising are provided. In example embodiments, a document content that is displayed to a user may be analyzed and keywords may be identified. Selected listings from a publication system may be received; the selected listings may be selected using the keywords. The system may detect user events associated with the keywords and, in response to the detection of the user events, display information related to the listings while maintaining the displaying of the document content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.