Analyzing changes in web analytics metrics
US9521205B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 1, 2011 |
| Grant date | Dec 13, 2016 |
| Priority date | — |
| Expiry date | Oct 14, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing changes in web analytics metrics. In one aspect, a method includes identifying a change in a web analytics metric for a website over a period of time, the web analytics metric being based at least in part on visitor data for the website over the period of time; computing a respective segment contribution score for each of a plurality of segments of the web analytics metric, wherein a segment contribution score for a particular segment is based at least in part on a comparison between a value of the web analytics metric and a value of the particular segment during the period of time; and identifying one or more of the plurality of segments as contributing to the change in the web analytics metric based on the respective segment contribution scores.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.