Method and a system for analysing traffic on a website by means of path analysis
US9524511B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 2, 2015 |
| Grant date | Dec 20, 2016 |
| Priority date | — |
| Expiry date | Nov 2, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and a system for analyzing traffic on a website are disclosed, the website being arranged on a server. The method comprises the steps of allowing a plurality of visitors to visit the website; for each visit, registering a sequence of pages viewed by the visitor and/or actions performed by the visitor during the visit; for each visit, monitoring navigations and/or actions performed by the visitor during the visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining an accumulated value point score for the visit; and defining a set of visits from the plurality of visits. Path patterns are built based on the visits of the set of visits, where the registered sequences form the path patterns, the path patterns including one or more full path patterns, each full path pattern corresponding to a complete registered sequence of at least one visit, and for each full path pattern, a total path value is calculated being the sum of accumulated value point scores for all visits with registered sequences forming…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.