System and method for product placement amplification
US9532086B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Nov 20, 2013 |
| Grant date | Dec 27, 2016 |
| Priority date | — |
| Expiry date | Feb 7, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/26225
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system that incorporates the subject disclosure may include, for example, a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations. The operations comprise obtaining product image data and comparing image data of a media program with the product image data. A product placement in the media program is determined based on the comparison, and an entry in a product placement database is generated. The entry comprises identifiers of the media program, a product descriptor descriptive of the product, and a context descriptor descriptive of a presentation scheme used for the first product placement. A rating is assigned to the media program with respect to the product in accordance with the entry of the product placement in the product placement database and other entries of other product placements in the product placement database. Other embodiments are disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.