Video character-based content targeting
US9532106B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 27, 2015 |
| Grant date | Dec 27, 2016 |
| Priority date | — |
| Expiry date | Jul 27, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8133
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Video character-based content targeting is described. In one or more embodiments, users make selections of characters in video content in conjunction with playback of the video content. For example, a user is prompted during playback of video content to select a character in the video content that the user likes. An indication is received of selections made by the user of one or more characters, each of which is associated with information that describes a degree to which the character exhibits a plurality of personality attributes. Once received, the user's selections of the one or more characters from the video content are analyzed. In particular, the selections are analyzed to ascertain a degree to which the user identifies with the plurality of personality attributes. The degree to which the user is determined to identify with the plurality of personality attributes is then used to control communication of content to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.